Privacy Policy
We are Dry July NZ Trust.
We provide:
We respect your right to privacy. This Dry July Privacy Policy sets out:
This Dry July Privacy Policy forms part of "Our Agreement". By agreeing to Our Agreement, you consent to the collection, use and disclosure of your personal information as described in this Dry July Privacy Policy. Some of the capitalised terms used in these Terms and Conditions are defined elsewhere in Our Agreement.
We may review and update this Dry July Privacy Policy from time to time to take account of, for example, new laws, technology and changes to Dry July or the Dry July Website. We will notify you through regular notifications posted on the Dry July Website. We will also notify you on this page.
You should review this page regularly.
You should direct any questions or complaints to our Privacy Officer at [email protected] , or alternatively, send a written complaint to:
Dry July NZ Trust
2 Kerkwall Drive,
Naenae, Lower Hutt,
Wellington 5011
New Zealand
We will endeavour to respond to any complaint within a reasonable time (usually 30 days). If you are not satisfied with our response, you may take your complaint to the Office of the New Zealand Privacy Commissioner.
You should not be a participant with Dry July, make any donations or place any purchase orders on the Dry July Website, or access or use the Dry July Website if you do not agree to anything in this Dry July Privacy Policy.
This Dry July Privacy Policy was last updated on 28 April 2025.
The types of Personal information which may be collected by us, and how we collect that information
The main types of personal information that we may collect include:
If you interact with us for purposes other than those outlined above, we may collect and handle personal information in connection with those purposes on a case by case basis and in accordance with applicable privacy laws.
While we generally collect personal information directly from you, depending on the circumstances, we may also collect personal information from publicly available sources and third parties, such as recruitment agencies and your previous employers (such as if you apply for an employment or other position with us), and from our contractors, service providers and business / charitable partners.
If we collect personal information about you from a third party we will, where appropriate, request that the third party inform you that we are holding such information, how we will use and disclose it, and that you may contact us to gain access to and correct and update the information.
Information we will not collect
We do not collect any credit card or debit card information from you.
All donations and payments are made through the PayPal Braintree Payment System (https://www.paypal.com/nz/braintree) (Payment System). The provider of the Payment System may retain your payment and credit card details. We do not collect or hold your credit card information, either from you or from the Payment System provider. Click here (https://www.paypal.com/nz/legalhub/paypal/privacy-full) to view the Payment System provider's privacy policy.
Social media platforms
We use social media platforms such as Facebook, X (formerly Twitter), Instagram, YouTube, TikTok and LinkedIn to communicate with the public about our services and businesses. We may collect the information that you choose to share with us through these platforms, including photos, videos and comments and posts.
These social media platforms have their own privacy policies, and may handle your information for their own purposes. You can access the privacy policies for each platform on their respective websites.
If you choose to use these social media platforms to communicate with us, with other Participants or Donors, or with members of the public, please be mindful that certain pages within these platforms may be publicly available. We encourage you to use the privacy settings available on each platform. If you would like to contact us directly, you can do so by sending an email to [email protected] or calling 0800 379 5859
We use planable.io to help us monitor and understand how consumers are reacting to our brand and campaigns online (including on publicly available websites and on social media platforms). You can find planable.io's privacy documentation (which includes explanations about how planable.io collects and uses personal information) on their website: https://planable.io/privacy/.
Third-party links
The Dry July Website may contain links to other websites operated by third parties. We make no representations or warranties in relation to privacy practices of any third-party website and we are not responsible for the privacy policies or the content of any third-party website. Third-party websites are responsible for informing you about their own privacy practices and procedures.
Purposes of collecting, using and disclosing your personal information
Your personal information may be collected, held, used and disclosed by us to:
Storage and Security
We hold personal information in a range of formats, including secure physical records and electronic files (on our intranet system or in cloud storage), and in some cases, records on third party servers, which may be located overseas.
We use a range of security measures to protect the personal information we hold, including by ensuring that data centres are subject to identity and access management and employees and third parties are subject to information security obligations.
We will take reasonable steps (as required by law) to destroy or de-identify personal information once it is no longer needed for a valid purpose or required to be kept by law. We may need to retain records containing personal information to comply with record keeping obligations, and for other legitimate business purposes (such as quality assurance).
The Terms and Conditions which form part of Our Agreement also contain further information about our information security practices.
Marketing
With your consent or where otherwise permitted by law, we may send you certain communications from us or third parties in relation to marketing, news about Dry July, news about beneficiaries, or other information available from time to time.
You may opt out at any time if you no longer wish to receive direct marketing messages from us. You can make this request:
As with many organisations, we use third party service providers to assist us with our marketing activities. We may also share your information for third party marketing and research purposes in certain circumstances (for example, where you have opted-in to receive these third party communications). Please see the "Disclosure of your personal information" section below for further details.
Email analytics
We use email analytics to track and measure the success of our email newsletters, fundraising e-mails and other email campaigns. This involves using various tracking technologies (such as tracking pixels) to collect information about how our emails have performed (for example, which of our emails you have opened). We use this data to analyse and improve the performance of our email campaigns and marketing activities.
Our email analytics are provided by Campaign Monitor. Campaign Monitor's Privacy Notice and Cookie Notice explain how it uses cookies and similar tracking technologies to collect data about you when you interact with emails or other messages that you receive from Dry July.
Website analytics
We use Google Analytics to measure and improve the performance of our websites.
Google Analytics measures our website performance using Google analytics cookies, JavaScript code and other tracking technologies to collect website traffic data. This website traffic data may be transmitted to Google servers for processing, including servers in the United States of America.
We may also use Advertising Features, which is a function within Google Analytics that uses additional Google advertising cookies and other tracking technologies to provide us with various advertising-related services.
For more information, please refer to Google's explanation (available on its website here: https://policies.google.com/technologies/partner-sites) about:
You can also refer to the "Your Choices in relation to Internet Advertising" section of this Privacy Policy below for further information about how you can opt-out of Google's advertising services.
By using our websites, you consent to Google collecting and processing data about you in the manner and for the purposes set out above.
Internet Advertising
We may also collect and use information about you for the purposes of online targeted advertising services that help our advertisements (ads) to reach you (and other people who may be interested in our products and services) on websites, apps and social media platforms across the Internet.
These online targeted advertising services are provided by third party vendors.
The advertising service providers that we currently use include:
Some of these services work by using non-identifying data about your behaviour and demographics that has been collected through cookies and other tracking technologies (such as tracking pixels, web beacons and device identifiers (such as Android Advertising Identifier or Advertising Identifier for iOS)) when you use the Internet, including across different websites, apps and devices. For example, third-party vendors may use cookies and/or device identifiers to serve ads based on your past visits to our websites.
Other services require us to use limited amounts of your personal information to target and serve ads. For example, we may include your information in a customer list that we provide to selected online advertising service providers so that we can conduct audience-based advertising. This allows us to show our ads to you (if you also use those platforms) and to other users of those platforms who share similar characteristics with you. The customer list is generally hashed (to improve security and confidentiality) before it’s provided to the service provider to target and serve our ads.
The data that is collected through these cookies and other tracking technologies, or provided by us, may be combined with other data (supplied by our advertising service provider, or third parties) to improve the targeting and serving of ads.
Our online advertising service providers also help us by measuring the effectiveness of our ad campaigns (e.g. conversion tracking) and providing us with advertising analytics that we use to inform and optimise our ad campaigns. These analytics are based on usage data that may be collected by our online advertising service providers through cookies and other tracking technologies (such as tracking pixels and web beacons). This usage data may include, for example, information about whether you visited our website (and/or submitted a query or request to be contacted) after seeing or clicking on one of our ads. The data that we receive from our advertising service providers based on this usage data through these analytics services is generally aggregated and non-identifying.
Our advertising service providers may also retain and use the usage data that they collect through these tracking technologies for their own purposes, which may include:
This usage data will be stored on our advertising service provider's servers, which may be located outside of New Zealand. Our advertising service providers may also share the usage data to third parties, some of whom may be located in countries other than New Zealand.
We may permit third party vendors (including the advertising service providers listed above) to deploy cookies and other tracking technologies (such as tracking pixels and web beacons) on and through our website and emails to collect or receive information about you from our websites, our emails and your activities elsewhere on the Internet. This information may be used to provide measurement / analytics services and to target and deliver ads, as described above.
By using our websites and social media pages or otherwise interacting with Dry July (whether as a Participant, Donor, supporter or member of the public), you consent to our third-party advertising service providers collecting, receiving and processing data about you in the manner and for the purposes set out above.
You may have options to:
Your choices in relation to Internet Advertising
When we use any advertising service that requires us to use or disclose your personal information, we will only do so if we are permitted to do so by applicable privacy laws. You can notify us at any time if you would like us to stop using your personal information for these targeted advertising purposes. Our contact details are set out in the last page of this Privacy Policy.
Your web browser and/or mobile device may provide you with settings that allow you to disable or opt-out of some of the tracking technologies that are used to collect data that is used for analytics and ad targeting and serving purposes (such as cookies, device identifiers and advertising identifiers). These options may vary depending on the specific web browser or mobile device that you are using. Please refer to your web browser or mobile device manual for further information.
You can learn more about opting out of receiving interest-based Internet ads in general at www.optout.aboutads.info and www.networkadvertising.org/choices. You can also opt-out of certain online targeted advertising networks directly by visiting:
You can also learn more about how our advertising service providers collect and use data for interest-based advertising purposes (and what options they offer for managing how your data is collected and used as part of their services) by visiting the following pages on their websites:
(Facebook's privacy policy can be found here: https://www.facebook.com/privacy/policy/)
(Instagram's privacy policy can be found here: https://privacycenter.instagram.com/policy)
(Google's privacy policy can be found here: https://policies.google.com/privacy/embedded?hl=en-US)
(LinkedIn's privacy policy can be found here: https://www.linkedin.com/legal/privacy-policy)
(TikTok's privacy policy can be found here: https://www.tiktok.com/legal/page/us/privacy-policy/en)
(X's privacy policy can be found here: https://x.com/en/privacy)
(Yahoo's privacy policy can be found here: https://legal.yahoo.com/us/en/yahoo/privacy/index.html)
Your choices in relation to cookies and other tracking technologies
If you do not wish to receive cookies, you can set your web browser or mobile device so that your browser or device does not accept them.
Most web browsers have features that allow you to manage and control the use of cookies by the sites that you visit (including ours), and to see and delete cookies stored on your device and to block cookies from all or selected sites. For information on how to use these settings in some of the more common browsers, please use the links below:
You can also use your mobile device settings to control your mobile advertising identifiers, which are used to track your activity across different apps and show you personalised ads. Please refer to your mobile device's documentation for further information.
Some of the tracking technologies that we use may collect data about your use of our websites and our emails without using cookies (for example, through tracking pixels or web beacons). If you wish to opt-out of data collection by these other types of tracking technologies, you may be able to do so by:
Other people's information
If you provide to Dry July or post on or make available to the Dry July Website any personal information of another person, you must:
Disclosure of your personal information
In order to be able to manage Dry July and operate the Dry July Website, and without limiting the section titled "Purposes of collecting, using and disclosing your personal information" above, we may disclose your personal information to third parties for the following purposes:
The types of organisations to which we disclose information for these purposes include:
Some of the third parties we disclose personal information to are located overseas. For example, some of the service providers we use may utilise offshore servers and other data hosting and processing facilities located outside of New Zealand (currently in the United States).
If you consent to the disclosure of your personal information overseas, Dry July will ensure that any receiving organisation overseas will be subject to privacy laws that provide comparable safeguards to the Privacy Act, or at a minimum, adequately protect the information.
If you are a Participant we will display your name and image on your profile page of the Dry July Website. Your email address or other contact information will not be displayed in any form through the Dry July Website. If you are a Donor we will normally display your name on the profile page of the Participant to whom you have made a donation. When making a donation, you have the option of checking a box marked "Anonymous Donation". If you check this box, your name will not be disclosed to the Participant nor will your name be displayed on the Dry July Website.
If you are a Participant, we may also provide your postcode information from your Account to Google Maps (but not other personal information) so Google Maps can display information about your participation in Dry July. This is unlikely to identify you.
We may also disclose information to third parties you have indicated you want to share your information with for a particular purpose, including through opting-in to a particular form of communication (by checking a box or by other means that allows Dry July to pass your information onto third parties). This may include beneficiaries, third parties that provide goods or services, or our sponsors or supporters who may wish to contact you from time to time. They may also include marketing, market participation and research companies.
Where consent has not been provided we may still provide information which has been de-identified (so that it is no longer personal information and does not identify you) to:
We take reasonable steps to ensure that any third parties who we disclose your personal information to are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
In addition, we may disclose your personal information:
Changes to personal information
Management of personal information in your Account and Your Content is governed by you. You are responsible for changing these as required by you from time to time.
We require your assistance to ensure that the personal information we collect, use and disclose and which you use and disclose to us is accurate, complete and up-to-date. We ask that you:
If you have difficulty in doing this, you should contact us for help by emailing us at [email protected].
You have a right to request access to (and/or correction of) the personal information we hold about you. In order to do this, please email us at [email protected] or call 0800 379 5859.
You may also provide us with a statement of the correction you are seeking, and if we do not agree to make the correction you have requested, you may request that we attach the statement of correction to the relevant information.
If you request us to remove or delete your personal information from our database or you wish us to amend or change the information we hold about you on our database, we will remove, delete, amend or change any such information on your request in accordance with your rights under applicable law. Such request should be made by email at [email protected] or by post at the following address:
Privacy Officer
Dry July NZ Trust
2 Kerkwall Drive,
Naenae, Lower Hutt,
Wellington 5011
New Zealand
Please check this policy regularly as it is updated from time to time. If you cease to agree with its terms, then please let us know. Continued participation in Dry July activities (such as continued access to and use of the Dry July Website) will be understood by us to indicate that you agree to this Privacy Policy as updated from time to time.
Queries and Complaints
If you have any queries about our privacy practices or would like to make a complaint, then please contact us using the details above. We take all complaints seriously and will respond to your complaint within a reasonable period. If we do not resolve a complaint to your satisfaction, then you may take your complaint to the Office of the New Zealand Privacy Commissioner.